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Sales & Channel Effectiveness

Increase your sales effectiveness through an in-depth understanding of the desired customer experience, including key drivers and barriers to purchase.

  • We examine tone, value proposition, sales experience, collateral, fit and more to identify what drives successful sales with your target customers.

  • Our team identifies the criteria that drive success or failure, comparison to the competition, and criteria fit with differing segments of customers.

  • We work to establish a set of KPIs for channel success, provide initial benchmarks, track KPIs over time, and look at how those channels drive return on investment.

  • We test thresholds for promotion success and who to best target, as well as defining the optimal messaging to drive promotions and offers.

  • Our researchers develop and refine existing loyalty and rewards programs to activate the desired target customer behavior. Results may include increased purchase frequency, volume, and more.